Merchandising

Merchandising

Understanding your customer

Our research shows that people's need states vary throughout the day. NESTLÉ® MULTISNACK® have a complete range of products to meet each need state including the UK's best-selling products in three of the categories*:

  • KIT KAT 4 Finger in Snacking,
  • ROWNTREE'S FRUIT PASTILLES in Passing Time and
  • MILKYBAR in Kids.

And to strengthen our range even more, we offer Mars, the No.1 product in the Hunger category.

Click on our Need State Wheel to take a closer look at how different products satisfy different customers and their individual needs.

Satisfying consumer needs

Stocking the right selection from our wide range of products for your particular site will ensure that customers will always find something they're in the mood for, no matter what the time of day. The result is happier customers and more impulse sales for you, around the clock.

*NESTLÉ® UK 147 12007 (DM-KF) 2006. Glendinning Management Consultant.